Marketing content is King so don’t hesitate to trigger your RAS!

Maybe some of us aren’t all born brilliant blog writers ?

There are a lot of Marketing Buzzwords out there in 2015 like

Content Marketing

Curated Content

Growth Hacking

Storytelling

So if you’re a Small Business owner and you are great at what you do but are not sure to publish blogs ,

or any online content.

Don’t feel bad because an internet dummy like me can show you how to unleash your creative power.

Well basically the answer is a bunch of nerves  located at the base of our skull somewhere between

the Medullla Oblongata and Mesencephalon.

https://i0.wp.com/wendyhansonconnects.com/wp-content/uploads/2012/07/ras.jpeg

GO TO BELOW SITE FOR MORE INFO ON RAS

http://www.reticularactivatingsystem.org/

Psychologists refer to this sensation as our RAS.

RETICULAR ACTIVATING SYSTEM

It’s main function is to filter out what you’re hearing and what’s in your subconscious mind.

Similar to how a secretary filters out the nuisance phone calls to prevent the Company Executive from getting interrupted.

Now let’s face it we are all consumers by nature.

Just say you want to buy a luxury car and research everything about it online.

The next day you might  be driving on the way to work and that same car you were looking for starts appearing

just everywhere.

You see those cars would have been there anyway.

It’s your RAS that hones in on that vehicle.

So how does this relate to Marketing , especially writing blogs ?

Well basically if you want to get good at this skill just like me you need a trigger point.

Last October I made a decision that I wanted to get good at email Marketing.

So I began to start listening to other Marketing Guru’s podcasts so I could learn to master this skill.

Basically all you have to do is start with an idea and  every time you’d be randomly doing an activity like

Chatting to a friend

be driving,

or be reading a book

your RAS will literally trigger an avalanche of ideas.

So if you want to come up with a great content for your business follow these steps

  • For example if you’re a Web designer try writing about hot topics like Social Media Advertising and break it down into sub headings like Facebook , Twitter , WordPress , Google Adwords, & Google Analytics.
  • Then in each category write about the solutions to common problems faced with clients  associated to the above topics.
  • Soon as you have a brainstorm get in the habit of having a notebook handy or use terrific apps like Evernote or Omni Focus that literally store thousands of ideas.

Could this secret be the big difference in getting your Blog read by lots of google visitors?

The hardest part is getting started.

You could say that once you’ve let the genie out of the bottle there’s no way of putting it back.

Let’s face it’s 2015 & content is King! So make money out of your RAS!

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Want to find out more Motivating tips?To receive more tips you can subscribe to my daily Marketing updates at

ital2@aanet.com.au

ABOUT CARLO GUZZI?

  • I have had 25 years Small Business Experience as Marketing Manager/owner of  a WA(Western Australian) based Ceramic Tile importing business
  • Worked in other various other industries such  as Real Estate , Filtration, Stainless Steel &  Giftware wholesaling  in Senior Sales roles.
  • Follow me on twitter @No1Bossfan or go to my BIZ FB page for further Marketing tips  www.facebook,com/carloguzzimarketing

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Discover the Marketing power of Passion over money!

Do what you love and the  money will come last!

Haven’t you seen this been touted about by success people.

You see we live in a world of instant gratification where society expects us to be all

Overnight business Successes.

So what do you do when despite your best efforts that doesn’t happen?

You buy that lotto ticket

You look to hook up with a successfully rich person so you’re set for life

You hire a Marketing guru?

Well the good news is that you need to do any of the above to be a success.

Basically if you’re a person driven by passion and that passion keeps you up at night , gets you

Up in the early hours of the morning that thought process is so much more powerful than being

Restricted by the thought of “I have to Sell more” or I have to be more successful”.

You see your greatest gift you can offer to the world is expressing your uniqueness.

And the ultimate satisfaction is making a decent living from that.

So you need to ask yourself this question right now. What is my why?

For example my why in my business is …….

I love to write motivating emails so I can help Small BIZ owners gain customers fast

On a shoestring budget.

So what I gain from that is PERSONAL SATISFACTION.

What they gain is FREE KNOWLEDGE and a unfair advantage over your competition.

So if you’re reading this and are wondering how am I going to live a more meaningful Career/Worklife balance

Try this  homework assignment below and email me your results….

Homework

  • Work out your why.
  • Work out what makes are you so passionate about your business

Start writing the answers on a piece of paper and then implement them in your advertising

and you’ll see your focus will start to change very rapidly..

Let me know how you go! I’m here to help

Just to prove I’m no B.S Blogger check out one of my email subscribers reaction to my Micro idea.

Hello Carlo This is an excellent email, on top of others you have sent through”.

Our Marketing Plan and Marketing Content Strategy are now complete thanks to last night’s email. We will provide services regarding our specialties to organisations of up to 100 employees across all sectors i.e. local government, public sector, private sector and not for profits.

I also have a client who is looking to launch a new product, which I need to discuss with you.

S Fletcher

Principal & Business Consultant , Strategic Teams

Face Book Photo

ABOUT CARLO GUZZI?

  • I have had 25 years Small Business Experience as Marketing Manager/owner of  a WA(Western Australian) based Ceramic Tile importing business
  • Worked in other various other industries such  as Real Estate , Filtration, Stainless Steel &  Giftware wholesaling  in Senior Sales roles.
  • Follow me on twitter @No1Bossfan or go to my BIZ FB page for further FREE Marketing updates  www.facebook,com/carloguzzimarketing