Monetizing Influence Marketing – A Case Study #socialselling #MarketingAutomation

Thoughts on influence Marketing!

Blog by @Timothy_Hughes

chiefmarketerThe world has changed, buyers now have the tools at their finger tips to allow them to research you and your competitors products services without the need to talk with your sales force.

I Sell Stuff, What is the Relevance? I don’t do Marketing

While the word Marketing is in the title of this, there is a clear reason (winning more deals) why Sales would be interested in this from both a Demand Generation as well as an Enterprise Sales pursuit point of view.

Are all Your Bases Covered?

Research from LinkedIn shows that in any Enterprise sales 4.7 people are involved, do you have all the bases covered? When the decision is made and recommendations are made and votes on solutions asked for. Are all the votes for you?

There are influential people in and outside of your accounts that people turn to for advice, these people could be…

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Former Ad Executive Starts Kids’ Haircare Business – and Finds More Life Balance

Late Blooming Entrepreneurs

For almost 20 years, Megan Sanders held executive positions with advertising agencies in New Zealand, Singapore, Britain and Australia. When her son, Jimmy, was born three years ago, the Auckland woman began developing a different perspective on life.

“Being in a creative industry, it’s quite natural that one comes up with harebrained ideas.  And I have come up with a few in my time. I started looking at this amazing world of ours with a different lens,” the 43-year-old said in this New Zealand Herald article.

A business idea surfaced when Sanders was unable to find what she considered quality, natural products for her son’s hair. In 2012, she launched Pineapple Heads, a line of children’s hair care products that uses all-natural ingredients and fun, colorful characters that appeal to a very young clientele.

To develop her products, Sanders worked with a specialist in organic lotions and a French…

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