The Power of the 80/20 Principle in Marketing


Let’s face it 20% of our customers will bring 80% of our revenue.

So if 80% of our time is spent on customers that shop around we’ve lost a fair bit of revenue!

Well if this principle doesn’t make sense . Pls let m explain.

In 1906 an Italian Vilfredo Pareto observed & created a mathematical formula that described

how 20% of the population owned 80% of the wealth.

This principle has been widely applied to business in all areas of expertise and is simply known as

The 80/20 rule.

Trouble is most business owners hire Sales people that waste 80% of their time with customers that bring 20% of the results.

Maybe business owners should follow Pareto’s 80/20 Rule.

Which customers are in your top 20%?

Which 80% of your day is wasted on bum leads?

From which advertising is generating  80% of your leads coming?

To further discover…

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